5 Reasons You Need Personal Brand Photography

 In Branding Photography

Personal branding image of a realtor opening a door

Great images are a huge part of creating your brand for your business. Of course, your product or service is the star, but quality photos allow you to show off your company and what you and your team can do. After all, first impressions are everything, and you want to create the right first impression with potential customers. We love helping our clients here in East Valley/Greater Phoenix Area to create impactful images that connect you to clients on a deeper level.

 

Professional branding photos are an investment in your business, but they’re worth every penny. Having a custom library of your own images gives you so many options when you need a high-quality photo to promote your brand. Here are the top 5 reasons you need a professional brand shoot:

 

1 – You will use them everywhere

Obviously, you need great photos for your website, but do you realize how many other places you can use professional branding photos? Quality photos on your social media profiles can lead to more engagement with potential clients. These images can also add visual interest to your emails and newsletters, press releases, webinars, marketing materials, and any other content you make available.

personal branding image of a coach working on her computer at a desk

 

2 – You will save time and money

Really, who doesn’t like saving money? With a professional branding session under your belt and high-quality images at your fingertips, you won’t have to worry about hustling to provide an image to a magazine or website. Instead of rushing to book and take brand photos—or taking time each day to take your own images – we’ll help you create a large bank of images to have on hand when you need them. Plus you have the support of a professional hair and makeup artist, stylist and brand strategist to create a whole library of photos to choose from that make your business and you look incredibly professional – because they’re on brand and created to tell your story!

hair and makup artist for professional brand photography 

3 – Your customers are visual

People tend to react more strongly to images than to written content. That’s evident in the higher engagement videos and photos get on social media than posts with just text. High-quality photography adds a level of authenticity and professionalism to your brand that will encourage potential customers to spend more time checking out your website and social pages and allow you to better connect with visitors.

 

Personal brand photography of a man shooting pool 

4 – You want to show off your process

Whether you’re creating a product or offering a service, branding photography can be a great way to show off your process and give potential customers an inside look at your business. Images of your process can help clients feel like they know you and your business better, fostering trust and giving your company a more genuine and authentic appearance.

Professional brand photography of a counselor working with a client 

5 – You want to invest in the future of your company

You want your business to grow and expand, and professional branding photography can help you to do just that. By working with a photographer, you can determine how you want your company to appear and how you wish to be seen by others. Adding professional branding photos to your website and social media pages can help potential customers trust you more and present the right face to anyone who may be interested in what your business has to offer.

 

 

No matter what type of business you have, professional branding photos can elevate your company to the next level. From Facebook to your website to your newsletter emails, branding images can emphasize what makes your business unique and how you can bring your customers the absolute best product or service!

 

personal brand photo of a real estate agent pointing down - Gilbert, Arizona

We love helping our clients here in Arizona get the images that are on-brand
and help them tell the stories that connect them to clients.

If you’d like to learn more or schedule a
free consultation to discuss your brand image needs, click here.

 

 

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